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<rss version="2.0"><channel><description>Hakan’s approach to technology &amp; marketing oriented life</description><title>Appealing Technologies</title><generator>Tumblr (3.0; @hakan)</generator><link>http://hakan.tumblr.com/</link><item><title>A=DEK &lt;http://www.denizce.com/hafta0627.asp#birk&gt;=20

=20

=20

*         Yanyana duran iki...</title><description>&lt;p&gt;A=DEK &lt;http://www.denizce.com/hafta0627.asp#birk&gt;=20&lt;/p&gt;

&lt;p&gt;=20&lt;/p&gt;

&lt;p&gt;=20&lt;/p&gt;

&lt;p&gt;*         Yanyana duran iki benzer noktan=FDn…&lt;/p&gt;

&lt;p&gt;*         Farkl=FD bir =FEeyler bulma umuduyla ayr=FD y=F6nlere do=F0ru &lt;br/&gt;
h=FDzla yol al=FDp…&lt;/p&gt;

&lt;p&gt;*         Bir=FEey bulmaktan =FCmidi kestikleri yerde, birbirlerini &lt;br/&gt;
yeniden g=F6r=FCp…&lt;/p&gt;

&lt;p&gt;*         En iyisi beraber tak=FDlal=FDm demelerine, mant=FDk evlili=F0i &lt;br/&gt;
denir.&lt;/p&gt;

&lt;p&gt;=20&lt;/p&gt;

&lt;p&gt;*         Evrende yaln=FDz dola=FEan iki noktan=FDn…&lt;/p&gt;

&lt;p&gt;*         =DEans eseri =E7ak=FD=FEmas=FDndan sonra…&lt;/p&gt;

&lt;p&gt;*         Noktalardan birinin yeniden bulu=FEmak i=E7in geri &lt;br/&gt;
d=F6nerken…&lt;/p&gt;

&lt;p&gt;*         Di=F0erinin yoluna devam etmesine platonik a=FEk denir.&lt;/p&gt;

&lt;p&gt;=20&lt;/p&gt;

&lt;p&gt;*         Evrende yaln=FDz dola=FEan iki noktan=FDn…&lt;/p&gt;

&lt;p&gt;*         =DEans eseri =E7ak=FD=FEmas=FDn=FDn ard=FDndan…=20&lt;/p&gt;

&lt;p&gt;*         Y=F6n de=F0i=FEtirerek…&lt;/p&gt;

&lt;p&gt;*         Yeniden bulu=FEmas=FDna a=FEk denir.&lt;/p&gt;

&lt;p&gt;=20&lt;/p&gt;

&lt;p&gt;*         =DD=E7 evrende =FD=FE=FDk sa=E7an iki noktan=FDn&lt;/p&gt;

&lt;p&gt;*         H=FDzla k=FC=E7=FClerek…=20&lt;/p&gt;

&lt;p&gt;*         Aniden …!=20&lt;/p&gt;

&lt;p&gt;*         G=F6zden kaybolmas=FDna, mutsuzluk denir.=20&lt;/p&gt;

&lt;p&gt;=20&lt;/p&gt;

&lt;p&gt;=20&lt;/p&gt;

&lt;p&gt;I. Evrende yanyana duran iki noktan=FDn…&lt;br/&gt;
II. …Tek ba=FElar=FDna da dola=FEabilecekleri…&lt;/p&gt;

&lt;p&gt;III. …ve sonra ayn=FD temelde bulu=FEabildikleri duruma&lt;br/&gt;
“olsa da yesek” denir&lt;/p&gt;

&lt;p&gt;=20&lt;/p&gt;</description><link>http://hakan.tumblr.com/post/4543039</link><guid>http://hakan.tumblr.com/post/4543039</guid><pubDate>Fri, 29 Jun 2007 08:39:02 -0400</pubDate></item><item><title>A=F0a=E7 kesen site sakinlerine ilgin=E7...</title><description>&lt;p&gt;A=F0a=E7 kesen site sakinlerine ilgin=E7 ceza;&lt;/p&gt;

&lt;p&gt;=20&lt;/p&gt;

&lt;p&gt;&lt;a href="http://haber.mynet.com/detail_news/?type=3DActuel&amp;id=3DA2806152&amp;date=3D28"&gt;http://haber.mynet.com/detail_news/?type=3DActuel&amp;id=3DA2806152&amp;date=3D28&lt;/a&gt;&lt;br/&gt;
Haziran2007&lt;/p&gt;

&lt;p&gt;=20&lt;/p&gt;

&lt;p&gt;=20&lt;/p&gt;

&lt;p&gt;=20&lt;/p&gt;

&lt;p&gt;Hakan S=FCer&lt;br/&gt;
Sales Manager&lt;/p&gt;

&lt;p&gt;=20&lt;/p&gt;

&lt;p&gt;Pharos Consulting&lt;br/&gt;
&lt;a href="http://www.pharos.com.tr"&gt;www.pharos.com.tr&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;=20&lt;/p&gt;

&lt;p&gt;Phone: +90 (212) 286 58 55&lt;/p&gt;

&lt;p&gt;Gsm  : +90 (533) 641 41 05=20&lt;br/&gt;
Fax    : +90 (212) 286 58 65=20&lt;br/&gt;
E-Mail: hakansuer@pharos.com.tr&lt;/p&gt;

&lt;p&gt;=20&lt;/p&gt;</description><link>http://hakan.tumblr.com/post/4541142</link><guid>http://hakan.tumblr.com/post/4541142</guid><pubDate>Fri, 29 Jun 2007 08:06:03 -0400</pubDate></item><item><title>AGLOCO - Internet üzerinden para kazandıran gercekci bir model</title><description>&lt;p&gt;&lt;b&gt;&lt;img src="http://comprehensiveadvice.com/AGLOCO%20Logo.jpg"/&gt;&lt;/b&gt;&lt;/p&gt;
&lt;p&gt;&lt;b&gt;AGLOCO VIEWBAR AKTİF OLARAK ÇALIŞMAYA BAŞLADI&lt;/b&gt;&lt;/p&gt;
&lt;p&gt;&lt;b&gt;&lt;u&gt;KISACA AGLOCO NEDIR?&lt;/u&gt;&lt;/b&gt;&lt;/p&gt;
&lt;p&gt;AGLOCO basit bir toolbar, yani arama cubugu diyebiliriz. AGLOCO toolbar’in adini da Viewbar koymuslar. Internette yaptiginiz aramalari Google’dan degil, AGLOCO’dan yapmaniz yeterli. Açılan arama sayfasında reklam veren firmaların linklerine tıklamanız, kazancınızı daha da artıracak.&lt;br/&gt;AGLOCO onumuzdeki 1-2 yilda internetin en buyuk sirketlerinden biri olmaya aday.&lt;br/&gt;Google’i artik herkes biliyor. Tum aramalarimizi orada yapiyoruz. &lt;br/&gt;Peki ne kadar kazandiklarini biliyor musunuz? 2006 da 10,6 milyar dolar ciro yaptilar. Bunun da 3,5 milyar dolari net kardi. En genel anlamiyla bu parayi siz internette arama yaparken google kullandiginiz icin kazandilar. &lt;br/&gt;Arama sonuc sayfasindaki reklamlar, gelirlerinin %99’unu olusturuyor.Peki size bu paradan birsey veriyorlar mi?&lt;br/&gt;AGLOCO internetteki bu reklam pastasindan onemli bir pay almak uzere kurulan bir program. Sadece reklamdan degil, Internetten yapilan satislardan da komisyon kazanılabilecek. Elde edecegi gelirlerin de %90’ini AGLOCO uyeleriyle paylasacak. Uye sayisi cogaldikca gelirleri artacak, gelirleri arttikca uyelerine daha cok kazandiracak.&lt;/p&gt;
&lt;p&gt;&lt;b&gt;Peki ben ne kadar kazanirim?&lt;/b&gt;&lt;br/&gt;AGLOCO’ya uye olup, viewbari kurdunuz. Internet’te de ayda en az 5 saat vakit harciyorsunuz. Bu sayede adamlarin kasasina ayda yaklasik 12,5 dolar para girecek. Bunun 5 dolarini size verecekler. 6,25 dolarini da sizi oneren uyelere dagitacaklar. Kendilerine de 1,25 dolar kalacak. Burada sizin icin para kazanmanin en onemli noktasi yeni uyeler onermek.&lt;br/&gt;Mesela Siz AGLOCO’ya 10 arkadasinizi uye yaptiniz. Arkadaslariniz sizin kadar cabalamadilar ve herbiri ortalama 3 kisiyi uye yapti. Ve onlar da 3’er kisi diyelim. 5. kademeye kadar bu alt uyelerden siz de gelir elde&lt;br/&gt;edeceginiz icin aylik geliriniz 1.517,5 dolar olur.&lt;/p&gt;
&lt;p&gt;&lt;b&gt;Parami nasil alacagim?&lt;/b&gt;&lt;br/&gt;Kazandiginiz parayi adresinize çek olarak gönderecekler veya banka hesabiniza yatıracaklar. Uyelik tamamen ucretsiz. Burada internetteki reklam pastasindan AGLOCO ve siz payinizi alacaksiniz.  &lt;b&gt;Erken uye olanlarin kazanci daha fazla olacak&lt;/b&gt;.Google yeterince kazandi. Google kadar olmasa da siz de internette KAZANMAYA BASLAYIN!&lt;/p&gt;
&lt;p&gt;&lt;b&gt;&lt;u&gt;NASIL ÜYE OLACAGIM?&lt;/u&gt;&lt;/b&gt;&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.agloco.com/r/BBCV7307"&gt;AGLOCO kayit sayfasina kayit sayfasi&lt;/a&gt; ndaki formu doldurarak üye olabilirsiniz. Gerekli yerleri doldurunca Click Here To Join tiklayin.&lt;br/&gt;Yazdiginiz e-mail adresinize aktivasyon sifreniz gelir. Hotmail adresi yazdiysaniz junk/onemsiz mail bolumune bakin.&lt;br/&gt;Hesabinizi aktive edebilmek icin yapmaniz gereken, gelen e-maildeki ilk linke tiklayarak e-mail adresinizi ve gelen maildeki sifrenizi girmek.&lt;br/&gt;Ilk seferinde sizden sifrenizi degistirmenizi isteyecektir.&lt;br/&gt;Unutmayacaginiz yeni bir sifre girin. &lt;/p&gt;
&lt;p&gt;1. &lt;a href="http://www.agloco.com/r/BBCV7307"&gt;Buraya tıklayarak&lt;/a&gt; ile Agloco üyeliğinizi başlatın  “Download the Viewbar” butonuna basarak Viewbarı bilgisayarınıza yükleyin. &lt;br/&gt;2. Viewbarı aktif hale getirmek için Account ID# (email adresi) ve AGLOCO şifrenizi açılan pop-up ekranına giriniz. &lt;br/&gt;3. Viewbarı indirdikten sonra Windows Start Menu ve AGLOCO Viewbar ikonuna basarak aktif hale getiriniz .&lt;/p&gt;
&lt;p&gt;Size yollayacaklari 2. e-mailde kendi tavsiye linkinizi goreceksiniz.Siz de arkadaslariniza göndereceginiz mailde &lt;b&gt;benim linkim yerine kendi linkinizi yazmayı unutmayın&lt;/b&gt; ki siz de kazanabilesiniz.  &lt;a href="http://www.johnchow.com/category/agloco/page/2/"&gt;&lt;/a&gt;&lt;/p&gt;</description><link>http://hakan.tumblr.com/post/4109306</link><guid>http://hakan.tumblr.com/post/4109306</guid><pubDate>Sat, 23 Jun 2007 07:54:45 -0400</pubDate></item><item><title>Evanescence concert tickets</title><description>&lt;p&gt;&lt;img align="left" src="http://www.artistdirect.com/Images/artd/amg/music/cover/3657002_evanescence_200.jpg"/&gt;Just received two tickets for the concert of Evanecence which made me really happy because I was not expecting this bonus.&lt;/p&gt;
&lt;p&gt;Two days ago Kurt received these tickets from Turkcell, as he scheduled some other activity, he offered tickets to me and Orcun.&lt;/p&gt;
&lt;p&gt;We decided to toss up to determine who will attend  the concert. Orcun won, got the tickets, but unfortunately they made some other plan with his gf. So I and Elif are the new lucky people who will be in the concert at sunday night.&lt;/p&gt;
&lt;p&gt;By the way, my biggest excitement in these days is Joe Satriani concert which will be performed in Istanbul Arena at 14th of July. &lt;/p&gt;
&lt;p&gt;Anyway, got to work, maybe I’ll mention this later…&lt;/p&gt;</description><link>http://hakan.tumblr.com/post/4052595</link><guid>http://hakan.tumblr.com/post/4052595</guid><pubDate>Fri, 22 Jun 2007 10:06:05 -0400</pubDate></item><item><title>Sarisin okudugu kitabi yavasca kapatarak “ne uzerine konusmak...</title><description>&lt;p&gt;Sarisin okudugu kitabi yavasca kapatarak “ne uzerine konusmak istersin”&lt;br/&gt;
demis.&lt;/p&gt;

&lt;p&gt;Delikanli “valla bilmemki …mesela nukleer enerjiye nedersin?”&lt;/p&gt;

&lt;p&gt;Sarisin; “enteresan bir konu,olabilir, ama once sana bir sorusorayim…&lt;br/&gt;
At inek ve geyik ayni seyi yerler, yani ot… ama cikartirlarken geyik&lt;br/&gt;
kucuk parcalar halinde, inek lappadanak parcalar halinde, at da&lt;br/&gt;
pismaniye toplari gibi cikartir. Neden oldugunu biliyor musun ?”=20&lt;/p&gt;

&lt;p&gt;Delikanli ; “valla en ufak bir fikrim yok” demis,&lt;/p&gt;

&lt;p&gt;Bunun uzerine sarisin; ” bi boktan anlamazken nukleer enerjiyi nasil&lt;br/&gt;
tartisabilecegini zannediyorsun?”&lt;/p&gt;

&lt;p&gt; =20&lt;/p&gt;</description><link>http://hakan.tumblr.com/post/4051855</link><guid>http://hakan.tumblr.com/post/4051855</guid><pubDate>Fri, 22 Jun 2007 09:51:07 -0400</pubDate></item><item><title>HTC's new mobile device. Touch</title><description>&lt;p&gt;&lt;ins&gt;&lt;/ins&gt;&lt;ins&gt;&lt;p&gt;Just read the article about this fascinating HTC. This is the newer version of my HTC P4350. Cute…&lt;/p&gt;
&lt;p&gt;BTW. For the articie, visit &lt;a href="http://www.mobileuserexperience.com"&gt;mobiluserexperience&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;&lt;img src="http://www.pmn.co.uk/images/htctouch.JPG" alt="HTC Touch"/&gt;&lt;/p&gt;&lt;/ins&gt;&lt;/p&gt;</description><link>http://hakan.tumblr.com/post/3996759</link><guid>http://hakan.tumblr.com/post/3996759</guid><pubDate>Thu, 21 Jun 2007 14:16:48 -0400</pubDate></item><item><title>Mobile advertising - Its about Timing</title><description>&lt;p&gt;&lt;a href="http://www.telecoms.com/"&gt;Telecoms.com&lt;/a&gt; has a wonderful piece on Mobile advertising. &lt;a href="http://www.telecoms.com/itmgcontent/tcoms/events/gsmwfo/54/20017421672.html?page=2"&gt;Timing is Everything&lt;/a&gt;, it says:&lt;/p&gt;
&lt;p&gt; &lt;i&gt;“The key to the promise of mobile advertising lies in the fact that the mobile device provides a very personal, direct and interactive communications channel to customers, he points out. In advertising terms, mobile operators own some of the best advertising inventories available anywhere. In addition they own two key assets: the customer’s location and personal identity in terms of behaviour, demographics and content preferences. This puts mobile operators in a very strong position when competing for advertising budgets.”&lt;/i&gt;&lt;/p&gt;</description><link>http://hakan.tumblr.com/post/3996242</link><guid>http://hakan.tumblr.com/post/3996242</guid><pubDate>Thu, 21 Jun 2007 14:07:51 -0400</pubDate></item><item><title>Ten tactics for Mobile Marketing</title><description>&lt;h2&gt;
&lt;a href="http://www.marketingpilgrim.com/author/jordanmccollum/"&gt;Jordan McCollum&lt;/a&gt; at &lt;a href="http://www.marketingpilgrim.com/"&gt;Marketing Pilgrim&lt;/a&gt; mentions John Hadl’s 10 tactics for mobile marketing:&lt;/h2&gt;
&lt;ol&gt;
&lt;li&gt;Determine goal: audience reach or customer engagement?—Always step one. You can combine them into the same campaign, but if you don’t know what you’re trying to accomplish, how will you know if you succeed? &lt;/li&gt;
&lt;li&gt;Match brands with the right audience—Know where your market is. If they’re not using mobile web, then why should you? And yes, the mobile audience does skew younger. &lt;/li&gt;
&lt;li&gt;Mobile application differences—Know the difference between text messaging, the mobile web and mobile video. &lt;/li&gt;
&lt;li&gt;Match campaigns to available infrastructure and inventory—Is your site mobile ready? &lt;/li&gt;
&lt;li&gt;Capitalize on mobile’s peer-to-peer communication abilities—That’s what cell phones were invented for, right? Give your audience the opporunity to share with a friend. &lt;/li&gt;
&lt;li&gt;Integrate mobile with online and offline marketing—Hadl says a lot of mobile users find out about mobile campaigns from other media, especially television.&lt;/li&gt;
&lt;/ol&gt;</description><link>http://hakan.tumblr.com/post/3996187</link><guid>http://hakan.tumblr.com/post/3996187</guid><pubDate>Thu, 21 Jun 2007 14:06:55 -0400</pubDate></item><item><title>"It does not matter how slow you go so long as you do not stop.— Wisdom of Confucius"</title><description>“It does not matter how slow you go so long as you do not stop.— Wisdom of &lt;a href="http://en.wikipedia.org/wiki/Confucius"&gt;Confucius&lt;/a&gt;”</description><link>http://hakan.tumblr.com/post/3995287</link><guid>http://hakan.tumblr.com/post/3995287</guid><pubDate>Thu, 21 Jun 2007 13:50:43 -0400</pubDate></item><item><title>Business Blogging For Success: An Interview With Lonely Marketer’s Patrick Schaber</title><description>&lt;p&gt;Despite the title of his blog, Patrick Schaber of &lt;a closure_hashcode_="390" href="http://www.lonelymarketer.com/"&gt;Lonely Marketer&lt;/a&gt; is not lonely whatsoever. He’s running a popular blog, is part of a team of &lt;a closure_hashcode_="392" href="http://brandingwire.wordpress.com/about/"&gt;branding experts&lt;/a&gt; that just launched &lt;a closure_hashcode_="393" href="http://brandingwire.wordpress.com/"&gt;BrandingWire&lt;/a&gt;, and is a full time marketing manager for a successful hardware manufacturing firm. Pat is a master of branding and marketing in the highly competitive tech arena and offers a no-holds-barred look at what makes some businesses popular while other struggle for visibility and business.&lt;/p&gt;
&lt;p&gt;Like many successful bloggers, Pat says that he began blogging wondering if anyone would ever read what he had to offer. However, Pat’s expert insight on marketing quickly made Lonely Marketer a favorite blog among bloggers and business owners looking for smart ways to boost their visibility and build their brand image. &lt;/p&gt;
&lt;p&gt;“I didn’t go into this thinking that anyone would read my content,” says Pat. But when he read a post by favorite blogger Matt McGee at &lt;a closure_hashcode_="394" href="http://www.smallbusinesssem.com/"&gt;Small Business SEM&lt;/a&gt; listing the Lonely Marketer as one of the 5 new blogs he was reading, he knew he was onto something. &lt;/p&gt;
&lt;p&gt;Pat faced a challenge experienced by many online bloggers – striking a balance between sharing business insight and exposing his company’s strategies to the competition. Not only were the businesses owners and bloggers that he wanted to help reading, his insider knowledge was also readily available to any of his employers competitors to indulge in freely. &lt;/p&gt;
&lt;p&gt;Soon traffic and readership levels to Lonely Marketer increased to a point where he felt it necessary to let his employers in on his project. Luckily, his company is a big believer in blogging. The success of Pat’s blog has inspired them to launch a corporate blog in the coming months.&lt;/p&gt;
&lt;p&gt;Corporate Blogging: Striking a Balance Between Personalization and Too Personal&lt;/p&gt;
&lt;p&gt;Many businesses have concerns and questions about the role of a blog in their business communications. Pat says that one of the most important elements of any blog, business or not, is to have well defined personalities and profiles of its authors. &lt;/p&gt;
&lt;p&gt;“If readers aren’t able to connect, they may not come back. There is a risk of the personality developing badly and turning people off. But the rewards far outweigh the risks. If you’re producing content that is relevant to their job, readers are going to engage,” says Pat.&lt;/p&gt;
&lt;p&gt;But how much personality is too much? As Pat warns, there is always a risk of going too far. At the same time, there is also the potential that one personality will become too dominate and define the brand of the blog itself. Were this personality to leave, they could potentially take the brand and the business with them like what &lt;a closure_hashcode_="395" href="http://www.marketingpilgrim.com/2006/11/rip-search-engine-watch.html"&gt;occurred&lt;/a&gt; with Danny Sullivan and his departure from Search Engine Watch.&lt;/p&gt;
&lt;p&gt;Pat’s Advice for Business Bloggers &lt;/p&gt;
&lt;p&gt;Pat’s advice for business bloggers is solid and a must read for any company currently blogging or thinking about blogging. Pat says:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Have multiple contributors&lt;/strong&gt;: Different people will connect with different personalities. People will come and go within the company so it’s not safe to rely on one dominant personality. &lt;/p&gt;
&lt;p&gt;&lt;strong&gt;A variety of personalities&lt;/strong&gt;: Pat says that defining the ideal business/personal personality can be difficult to develop. “The personality should be professional, yet engaging.”&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Have a dedicated and detailed “about” page&lt;/strong&gt;: Readers want to know from whom they’re getting advice. Does the writer have credentials? Can they relate to you personally? What are your reasons for blogging? “I don’t think that labeling a post with “by so and so” is enough. It’s important that the name link to a bio page – why not have a personality? When I can’t find a good bio page on a blog, I normally don’t stick around.”&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Consistency&lt;/strong&gt;: Even with multiple contributing personalities it’s important to strive for a consistent approach. Don’t go for all of the same personality types however, instead, strive for a consistent approach with mixed personalities. &lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Assign a moderator&lt;/strong&gt;: With so many different personalities and the fine line between personalization and getting too personal, use a single moderator to review posts before they go live.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Have an opinion&lt;/strong&gt;: “Businesses have got to take a stance and can’t be afraid to state their opinion. That doesn’t mean they have to bash anyone – I try to find something positive, but if I’m going to reference something on my site, I’m going to add my opinion.”&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Step off the pulpit&lt;/strong&gt;: One of the most compelling things about Pat’s blog is that although he’s a professional, he is open to ideas and opinions from his readers. “I’m always looking for alternate views. Who is going to come to listen to you preach? I’m not on a pulpit. I’m interested in getting feedback from the community.”&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Provide Actionable Content&lt;/strong&gt;: Write content often that people can read and then implement immediately to see results. &lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Don’t go overboard with promotion&lt;/strong&gt;: People come to your blog primarily to read content that relates to them and how they can improve some aspect of their life, not to read your marketing material. Instead, “try to maximize the engagement. Draw your target market in deeper with engaging content. Engage and converse and convert.”&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Prepare to do the time:&lt;/strong&gt; “Blogs are time draining. Time is money. You have to define your goals, understand your goals for the site, and understand what your outcomes could be and what is going to define a positive result.”&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Redefine ROI&lt;/strong&gt;: If you’re at a traditional company, no doubt the boss will ask “what’s the ROI on this blogging thing?” Pat says the businesses must define an ROI on engagement. “An ROI on engagement might mean number of comments, inbound links that help the site’s optimization, bounce rate vs. high click through rates, or number of subscribers.”&lt;/p&gt;
&lt;p&gt;Pat’s Recommendations for Businesses on Tight Marketing Budgets&lt;/p&gt;
&lt;p&gt;As a marketing manager for a small company, Pat gets to dabble with all kinds of tools from Pay per Click, to print ads, to creating a presence at tradeshows. But what about those of us that don’t have deep pockets for marketing?&lt;/p&gt;
&lt;p&gt;“You don’t have to have thousands of dollars to create a great campaign,” Pat says offering his top picks for budget spending for companies with marketing budgets of $100 to $500 per month: &lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Press releases&lt;/strong&gt;: Using PR Web, you can get your press release in front of thousands of readers for anywhere from $80 to $200.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Blogging&lt;/strong&gt;: He uses WordPress, calling it one of the best platforms out there, which costs only your investment in time and the hosting should you decide to host off of WordPress’ free hosting platform. Set up a blog and start creating buzz online.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Go for longtail keywords in paid search&lt;/strong&gt;: You don’t have to put a lot of money into paid search by executing smart strategies. “You can get away with a couple hundred bucks a months by focusing on longtail keywords. You may only get a couple hundred clicks, but they will be a couple hundred better qualified people than using more generalized search terms.”&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Optimize landing pages&lt;/strong&gt;: One of the biggest money wasters is to not optimize landing pages that are linked to your paid ads. Make sure that landing pages deliver on what the ad says they will.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Social Media&lt;/strong&gt;: The key to social media is getting people who are well connected to link to your content. Become connected in the social media networks. &lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Relevant, interesting content&lt;/strong&gt;: One thing Pat mentioned several times is that “content is king.” The phrase may be becoming clique, but its truth is absolute.&lt;/p&gt;
&lt;p&gt;The &lt;a closure_hashcode_="396" href="http://www.lonelymarketer.com/"&gt;Lonely Marketer&lt;/a&gt; and &lt;a closure_hashcode_="397" href="http://brandingwire.wordpress.com/"&gt;Branding Wire&lt;/a&gt; are both a goldmine of useful information for anyone serious about marketing their business and strengthening their brand. And this marketer says that blogging itself is one of the most powerful tools for doing both. Believe it or not, the Lonely Marketer has only been online for six months at the time of this post. In that time period, he has made a number of important business connections and met a great deal of professional friends and contacts. &lt;/p&gt;
&lt;p&gt;“Lots of people are trying to calculate the ROI on blogging, but no one has successfully accomplished this yet. I foresee that blogging will produce positive results for businesses that we aren’t even aware of right now.”&lt;/p&gt;
&lt;p&gt;This is &lt;em&gt;NOT&lt;/em&gt; a sponsored interview&lt;/p&gt;</description><link>http://hakan.tumblr.com/post/3992459</link><guid>http://hakan.tumblr.com/post/3992459</guid><pubDate>Thu, 21 Jun 2007 13:05:51 -0400</pubDate></item><item><title>Travel leads online business</title><description>U.S. online business grew by 25% in 2006.&lt;br/&gt;&lt;br/&gt;Top online retailing categories, in billions:&lt;br/&gt;&lt;br/&gt;Travel 73 Billion&lt;br/&gt;&lt;br/&gt;Apparel, accessories and footwear 18 Billion&lt;br/&gt;&lt;br/&gt;Computer hardware/software 17 Billion&lt;br/&gt;&lt;br/&gt;Autos/Auto Parts 17 Billion&lt;br/&gt;&lt;br/&gt;Home Furnishings 10 Billion&lt;br/&gt;&lt;br/&gt;Does the list surprise you? Does it give you any ideas? Wow, what about travel? It blew away everything else.&lt;br/&gt;</description><link>http://hakan.tumblr.com/post/3992216</link><guid>http://hakan.tumblr.com/post/3992216</guid><pubDate>Thu, 21 Jun 2007 13:02:10 -0400</pubDate></item><item><title>The Art of Peace</title><description>&lt;h4 id="subjcns!84484C1660BE3C06!282"&gt;&lt;/h4&gt;The Art of Peace, yani baris sanati, Aikido’un felsefesini ozetleyen bir cumle. Aikido’yu yaratan Morihei Ueshiba’nin bu felsefe hakkindaki soylemleri, onemli sozlerini sevgili ihsan cem ingilizce olarak gondermisti bana. 150 kusur onemli sozden olusan bir eser. Sozlerin her biri oylesine dusundurucu ve etkileyiciydi ki hem askerde ingilizce pratigi yapmak hem de sozleri daha iyi idrak edebilmek icin basladim bunlari turkceye cevirmeye. Benden once birileri muhakkak bunu, hem de daha iyi bir sekilde yapmistir ama ben kendi anldigimi yansittigim bu ceviriyi burdan paylasmak istiyorum. Simdilik ilk 17 tanesi bitti. 3 tanesini alta onizleme olarak ekliyorum geri kalanini gormek isterseniz —-&gt; &lt;h2&gt;Barış Sanatı – The Art of Peace&lt;/h2&gt;
&lt;p&gt;Morihei Ueshiba &lt;/p&gt;
&lt;p&gt;&lt;a href="http://www-cse.ucsd.edu/users/paloma/Aikido/morihei.html"&gt;&lt;u&gt;Morihei Ueshiba&lt;/u&gt;&lt;/a&gt; (1883-1969) gelmiş geçmiş en büyük savaş sanatçısıdır. “Barış Sanatı” şeklinde tercüme edilebilecek olan Aikido’yu yaratmıştır. Morihei Ueshiba, Aikido uygulayıcıları tarafından O-Sensei, “Büyük Öğretici” ünvanıyla anılmaktadır. Aşağıdaki sözler, O-Sensei’nin konuşmalarından, şiirlerinden, kaligrafilerinden ve halk arasında kulaktan kulağa dolaşan söylemlerinden derlenmiştir. &lt;/p&gt;
&lt;p&gt;&lt;a href="http://www-cse.ucsd.edu/users/paloma/Aikido/morihei.html"&gt;&lt;u&gt;Morihei Ueshiba&lt;/u&gt;&lt;/a&gt; (1883-1969) was history’s greatest martial artist. He was the founder of Aikido, which can be translated as “The Art of Peace.” Morihei Ueshiba is referred to by the practitioners of Aikido as O-Sensei, “The Great Teacher”. The following quotations have been compiled from O-Sensei’s collected talks, poems, and calligraphy, and from oral tradition. &lt;/p&gt;
&lt;hr size="2" width="100%" align="center"&gt;
&lt;p&gt;&lt;strong&gt;Bir&lt;/strong&gt; &lt;/p&gt;
&lt;p&gt;Barış Sanatı seninle başlar. Barış Sanatında benliğin ve sana atanmış görevin üzerinde çalış. Herkes, arınabilir bir ruha, doğru yöntem uygulanarak eğitilebilecek bedene ve izleyebileceği kendisine uygun bir yola sahiptir. Burada oluşunun amacı, gizli, insanötesi özelliklerini idrak etmekten ve doğal aydınlanmanı açığa çıkarmaktan başka bir şey değildir. Kendi yaşamın çerçevesinde barışı besle, büyüt ve bu sanatı karşılaştığın her şeye uygula. &lt;/p&gt;
&lt;p&gt;The Art of Peace begins with you. Work on yourself and your appointed task in the Art of Peace. Everyone has a spirit that can be refined, a body that can be trained in some manner, a suitable path to follow. You are here for no other purpose than to realize your inner divinity and manifest your innate enlightenment. Foster peace in your own life and then apply the Art to all that you encounter &lt;/p&gt;
&lt;hr size="2" width="100%" align="center"&gt;
&lt;p&gt;&lt;strong&gt;İki&lt;/strong&gt; &lt;/p&gt;
&lt;p&gt;Barış Sanatı’nı uygulamak için kişinin mekana, paraya, güce ve mevkiye ihtiyacı yoktur. Cennet, hemen şu anda, üzerine basmakta olduğunuz noktadır; ve o nokta, alıştırma yapabileceğiniz yerin ta kendisidir. &lt;/p&gt;
&lt;p&gt;One does not need buildings, money, power, or status to practice the Art of Peace. Heaven is right where you are standing, and that is the place to train. &lt;/p&gt;
&lt;hr size="2" width="100%" align="center"&gt;
&lt;p&gt;&lt;strong&gt;Üç&lt;/strong&gt; &lt;/p&gt;
&lt;p&gt;Maddesel ve ruhsal herşey tek bir kaynaktan varolmaktadır ve tüm bu varlıklar, tek bir aileyi oluşturuyormuşcasına birbiriyle ilişki halindedir. Geçmiş, bugün ve gelecek, yaşamın kudretinin parçalarıdır. Kainat, tek bir kaynaktan ortaya çıkmış ve geliştirilmiştir; hepimiz, birleştirilme ve harmonizasyon süreçlerinin en mükemmel hallerinden geçerek geliştirildik. &lt;/p&gt;
&lt;p&gt; All things, material and spiritual, originate from one source and are related as if they were one family. The past, present, and future are all contained in the life force. The universe emerged and developed from one source, and we evolved through the optimal process of unification and harmonization. &lt;/p&gt;</description><link>http://hakan.tumblr.com/post/1508521</link><guid>http://hakan.tumblr.com/post/1508521</guid><pubDate>Fri, 04 May 2007 02:06:40 -0400</pubDate></item><item><title>Pearls of Wisdom</title><description>&lt;h2&gt;“Fourteen Things That It Took Me Over&lt;br/&gt;50 Years To Learn” by Dave Barry&lt;/h2&gt;
&lt;br/&gt;&lt;ol&gt;
&lt;br/&gt;&lt;li&gt;Never, under any circumstances, take a sleeping pill and a laxative on the same night.&lt;br/&gt;&lt;br/&gt;
&lt;/li&gt;
&lt;br/&gt;&lt;li&gt;If you had to identify, in one word, the reason why the human race has not achieved, and never will achieve, its full potential, that word would be “meetings.”&lt;br/&gt;&lt;br/&gt;
&lt;/li&gt;
&lt;br/&gt;&lt;li&gt;There is a very fine line between “hobby” and “mental illness.”&lt;br/&gt;&lt;br/&gt;
&lt;/li&gt;
&lt;br/&gt;&lt;li&gt;People who want to share their religious views with you almost never want you to share yours with them.&lt;br/&gt;&lt;br/&gt;
&lt;/li&gt;
&lt;br/&gt;&lt;li&gt;You should not confuse your career with your life.&lt;br/&gt;&lt;br/&gt;
&lt;/li&gt;
&lt;br/&gt;&lt;li&gt;Nobody cares if you can’t dance well. Just get up and dance.&lt;br/&gt;&lt;br/&gt;
&lt;/li&gt;
&lt;br/&gt;&lt;li&gt;Never lick a steak knife.&lt;br/&gt;&lt;br/&gt;
&lt;/li&gt;
&lt;br/&gt;&lt;li&gt;The most destructive force in the universe is gossip.&lt;br/&gt;&lt;br/&gt;
&lt;/li&gt;
&lt;br/&gt;&lt;li&gt;You will never find anybody who can give you a clear and compelling reason why we observe daylight savings time.&lt;br/&gt;&lt;br/&gt;
&lt;/li&gt;
&lt;br/&gt;&lt;li&gt;You should never say anything to a woman that even remotely suggests that you think she’s pregnant unless you can see an actual baby emerging from her at that moment.&lt;br/&gt;&lt;br/&gt;
&lt;/li&gt;
&lt;br/&gt;&lt;li&gt;There comes a time when you should stop expecting other people to make a big deal about your birthday. That time is age eleven.&lt;br/&gt;&lt;br/&gt;
&lt;/li&gt;
&lt;br/&gt;&lt;li&gt;The one thing that unites all human beings, regardless of age, gender, religion, economic status or ethnic background, is that, deep down inside, we ALL believe that we are above-average drivers.&lt;br/&gt;&lt;br/&gt;
&lt;/li&gt;
&lt;br/&gt;&lt;li&gt;A person who is nice to you, but rude to the waiter, is not a nice person. (This is very important. Pay attention. It never fails.)&lt;br/&gt;&lt;br/&gt;
&lt;/li&gt;
&lt;br/&gt;&lt;li&gt;Your friends love you anyway.&lt;/li&gt;
&lt;br/&gt;
&lt;/ol&gt;Thought for the day: Never be afraid to try something new. Remember that a lone amateur built the Ark. A large group of professionals built the Titanic.</description><link>http://hakan.tumblr.com/post/1476342</link><guid>http://hakan.tumblr.com/post/1476342</guid><pubDate>Thu, 03 May 2007 07:11:48 -0400</pubDate></item></channel></rss>
